Nike and Brand Loyalty

Nike and Brand Loyalty Nike is a great company which does worldwide marketing of high quality footwear, apparel, equipment, and accessory products. It is the largest seller of athletic footwear and athletic apparel in the world. Nike has been successful in building a brand image with its performance. From the early days, Nike has learnt the consumers need by listening to the need of athletes, sharing their true passion for running. When it comes to the brand loyalty, which is the consumer preference to buy a certain brand. According to (Tuominen, 1992) brand loyalty is nothing but the regular purchase of the same brand over time. According to the research 55% of the respondents stated that they were purchasing the same brand for the past 15 years. Consumers trust the brand and become loyal to the particular brand. This shows the brand loyalty of the consumers towards Nike. The survey results exemplify the loyalty of the brand. Most of the respondents are loyal with the specific branded products. Since years of time they have been buying the same brand because that specific brand has satisfied the consumers needs and has gained the credence in the brand name. The study also annotates the consumer preferences to buy the particular branded products over years. Some of the respondents stated that they have been purchasing Nike because the standards of quality are very high and comfort levels are very high. The elementary reason which the respondents say for buying the same brands for a long time is the perceived quality (Kalra Murthi, 2008). Perceived product quality is perhaps one of the most important constructs in marketing (Cronin Taylor, 1992). Undoubtedly, the belief that if the perceived quality is high it leads to frequent purchases which is the substratum of any business. It can be analysed from the research that when the respondents were asked to rank the characteristics from 1 to 8 as 1 being the lowest and 8 being the highest, which led them to choose Nike instead of any other brand, 25% of the respondents have ranked 8 for the characteristic quality. And the some of the comments made by the respondents are like Even though Nike is very expensive it has good quality and variety, the best quality I have ever seen is Nike. Nike has a very good quality in every of its products which cannot be seen in other brands which makes me to buy them. I buy the Nike products because of the quality. Quality is very good when compared with other brands. 38% of the respondents stated that Nike delivers the best quality when compared to other brands. This shows how consumers are associated with Nike in terms of quality. The brand association creates a positive attitude and feeling that makes a connection of the customer with the brand, especially when it comes to decision making. Marketers try to position their brands so that they are perceived by consumer to fit a distinctive niche in the marketplace a niche occupied by no other  product (Schiffman and Kanuk, 1994). Brand association is anything which is deep seated in customers mind about the brand. Brand associations are the attributes of brand which come into consumers mind when the brand is talked about. One of the respondent said that Nike has some uniqueness in it which makes me to purchase the products. Many of the consumers are associated with the Nike brand because of its variety, quality and its success. Even though brand association is formed on basis of the price at which the products (Aaker, 1991) are sold 3 to 4 respondents stated that even though Nike products are very expensive we purchase them for the quality and variety it has. Brand name plays an important role in the product sales and affects the consumers choice in selecting the products. The consumer is ready to pay excessive price if the brand name is paramount because they believe in the brand name (Marjit et al, 2007). During the survey 58% of the respondents replied that they consider the brand name when they go for shopping or when purchasing a product. The main reason for considering the brand name is that it provides the confidence and consumers feel more comfortable when they purchase the branded products in which they trust. Some brands are created in order to give consumers more experience than other brands. The most effective brand steals the consumers attention (Daryi, 2000). The results from the research illustrate the experience of the customer in buying the Nike brand. Generally consumers think of their past experience before purchasing the products. If they are satisfied with the product they will prefer to continue the purchase of same branded products. 55% of the respondents stated that they are purchasing the Nike brand for the past 15 years which shows their experience in purchasing the brand and 58% of the people are extremely satisfied with the quality of the Nike brand. If a consumers has a positive experience with the brand, it will help in developing the consumers trust in the company brand and will also have them as a loyal consumers. The results describe that the Nike brand have a strong space in consumers mind in terms of quality and uniqueness. It also shows that the consumers experie nce shows high consequence in their choice and buying decision. Brand awareness plays a vital role in consumers decision making process. Hoyer Brown (1990) say that people normally think to buy the brands they are familiar with and the brands on which they have confidence. 58% of the respondents stated that they choose the branded products because they are well associated with it and have good opinion on the particular branded products they buy. A brand to become successful, pricing strategy plays a vital role. Generally consumers compare one brand with the other with respect to price and quality. Daryi, 2000 says that if the price of product of their choice is more than the other branded product, consumers normally prefer the product which has lower price in the market. 6% of the respondents said that price is the factor which led them to choose Nike instead of any other brands. Due to the cost factor sometimes consumers may switch to other brands which replace the product which they need. Two of the respondents stated that even though the prices of Nike are very high when compared to other brands we purchase products of Nike because of the quality and varieties they offer. Further the results from the research shows that if the prices of the Nike products are little reduced there will be an increase in sales. This shows that the pricing strategy is very important for a company to survive in the market. By studying the customer behaviour, firms and organizations can be benefited by understanding some points like how consumers think, feel and decide to purchase which product to buy between lots of alternatives like brand and products available in the market, the factors which influence their buying decision. Consumer behaviour involves how the customers use the product as well as how they purchase the product. The overall study tells that the consumer behaviour is based on many factors like their buying behaviour, knowledge about the brand and some environmental factors like family, culture etc. During the research many things were observed regarding the consumer behaviour like frequency of purchase, their favourite brand, whether they consider brand into consideration when they purchase any product and how satisfied they are with the Nike product. It was observed that 29% of the respondents go for shopping once in a month and 28% of the respondents go twice in a month for shopping which depends upon their needs and their individual lifestyle. There was none of the respondents who said we never go for shopping and 10% of the consumers shop once in a year. Different consumers have different kinds of buying behaviour according to their needs and lifestyles. Only 13% of the respondents said that they dont buy the Nike products at all and 83% of the respondents stated that they purchase the Nike branded products. And the people who own the Nike items dont buy them frequently. Some of them buy once in a year and some of them once in a month. Some of them consider the quality, some of them design and some of them consider price which depends upon the mind-set of the individual. If marketers analyse the factors like price, quality, variety and brand name; they can influence purchase behaviour of a consumer.

Syed Mokhtar Al Bukhary

He was born at Kampung Hutan Keriang in Alor Setar, Kedah in 1951. It was nine years later that his mother, Sharifah Rokiah, packed him off to stay with his British soldier uncle in Johor Bahru. He returned to Alor Setar in 1966, continued his Form Three studies at St Michael’s Secondary School, and helping out with his father’s cattle trading business. He dropped out of school before completing Form Five, ventured into meat trading after his father called it a day when the cattle business was badly affected by the foot and mouth disease.From there, he went into rice trading, the transportation business, garment contract manufacturing (for JCPenny and Kmart), property development and a host of other businesses. And he did not wait to become a rich man to share his wealth with the unfortunate. He started giving when he was still struggling as a rice trader. His mother had urged him to contribute to the poor, regardless of race or religion. So he made arrangements for hal f of his income of RM1,500 then to be donated to 15 needed families in his village.It is a practice that continues till this day, with poor families receiving RM50 each every month. He has also been sponsoring some 50 pilgrims to perform their Haj every year since 1990s. Charity is his all-consuming passion. It has been the cornerstone of his business world from the start. â€Å"Wealth has to circulate. When you make money, you have to give it away. â€Å"My mother taught us nothing is yours until you have given it away with all your heart in the hope it will make someone’s life easier.†As far as Syed Mokhtar is concerned, he is merely the steward of wealth that is meant to be spent in the service of mankind. In 2007, the May 20 edition of the World Business nominated Syed Mokhtar as one of the Top 20 â€Å"Progressive Asians†, citing him as one â€Å"who has no interest in personal aggrandisement. † In 2008, Malaysia honoured him as Tokoh Ma’al H ijrah 1429H or Man of the year 2008 in recognition of his contributions to the country. The same year, he was recognised as one of the leading philanthropists in Asia by Forbes.The Most Fearful 70 minutes in Syed Mokhtar's life Assalamualaikum and hi! Today I would like to tell you an episode of Tan Sri Syed Mokhtar Al Bukhary's life. Hope you will enjoy it! It was the most frightening 70 minutes for Syed Mokhtar when he met Dr Mahathir, who was a Malaysian Prime Minister at that time. The meeting held on January 16, 1997 which has lasted for 70 minutes has become a very unforgettable memory in his life. When he meet Dr Mahathir , Syed Mokhtar has been treated unfriendly.Dr Mahathir did not smile when he greeted him. Syed Mokhtar felt very nervous when he sees the serious face of Dr Mahathir. Dr Mahathir did not even ask him to seat. So he decided to sit and present all the documents he had prepared on its business at Kedah even without being asked. After 70 minutes passed Dr Mahath ir still did not speak even a word. Syed Mokhtar decided to leave all of his documents and walk out of Dr. Mahathir’s room. This incidence has become the most terrifying 70 minutes for Syed Mokhtar and will be remembered forever.However, the fear was eventually paid off because he has successfully implemented projects that he presented to Dr Mahathir. I think maybe Dr Mahathir has his own reason for treating Syed Mokhtar like that. Still, if I was him I might have fainted in front of Dr Mahathir. That was so nerve-recking, I can tell you. 8 interesting facts about Tan Sri Syed Mokhtar Al-Bukhary 1) He still driving an old models of Proton Perdana that he purchased before he became the owner of Proton Company itself (page viii) 2) He is a very sentimental person.His first office at Teluk Wanjah, Alor Setar is still preserved in its original condition, including the original furniture that has been used since 1975, as well as the earliest rice trucks, cars and scales owned rice company. Everything is still kept up until today. 3) Syed Mokhtar Albukhary will drive back to Alor Setar each month to visit his mother, Sharifah Rokiah, although he is more than capable of using private plane , or at least use a personal driver (page viii) 4) He also has never been a member of any exclusive club as the prevalence of any successful corporate figure.(page 3) 5)Do not like to sleep in air-conditioned room, but after getting married, he compromised on this. (page187) 6) Every single year he will go to Mecca to perform the Umrah. (page 171) 7) He also sponsored 50 paupers for pilgrimage every single year. (page 72) 8) He is also not a racist person. He is practicing of donating part of his income to poor families, regardless of their race. (page 119) Tan Sri Syed Mokhtar Albukhary, is well known as as a â€Å"Philanthropist Millionaire†. Born in 1951 in Alor Setar, Kedah, from a family ofHadhramawt, Yemen origin, Tan Sri Syed Mokhtar and his seven siblings had a very simple life when they were young. Due to hardship in life, he only managed attend school until Form Five in order to give way to his other siblings to further their studies. His success story in business began by helping his parents in cattle business around 1960-an. However, this did not last long due to the outbreak of disease which hit their livestock. Hence, Tan Sri Syed Mokhtar took other initiative by applying for MARA’s assistance to start a lorry business in the 1970s.The lorry company which is known as Syarikat Kenderaan Sentosa (Sentosa Vehicle Company) now owns more than 40 lorries. Know as a man with a vision, his efforts did not stop at that point. In 1974, Tan Sri Syed Mokhtar bought his first shop house under the hire-purchase agreement with Urban Development Authority of Malaysia (UDA). The next year, he expanded his business empire by establishing Shah Company, known as a rice supplier to FELDA, MARA Senama, Pernas Edar and Sergam Sdn Bhd after having succeeded in obtaining the rice trading license from Lembaga Padi Negara or BERNAS.Tan Sri Syed Mokhtar described his achievement in business was the outcome of government’s initiative in implementing the New Economy Policy (NEP). Since then, Tan Sri Syed Mokhtar’s business continued to expand rapidly until he was awarded as one of the richest Bumiputera corporate figure in Malaysia, received recognition from Malaysian Business as the seventh richest man in Malaysia in 2005 and recently named as the fiftieth richest man by Forbes in 2013.This Malaysian tycoon has expanded his business empire at a bigger scale by owning a controlling interest in giant companies in Malaysia such as MMC Corporation Berhad, Tanjung Pelepas Port, BERNAS, Malakoff Berhad, Johor Port Berhad, to name a few. Known as a generous figure with a remarkable humanity, he set up the Islamic Art Museum, Al-Bukhary Foundation, Al-Bukhary International University as well as Al-Bukhary Complex.Besides tha t, he was also responsible in the renovations of the National Mosque and sponsors the less fortunate Malaysians to perform their Hajj. More recent, this millionaire with a big heart has built several mosques in some districts in Negeri Sembilan, apart from Alor Setar, Senai Airport, Johor and also at Jalan Pudu. As a â€Å"Philanthropist Millionaire†, an honorable value which has been instilled by his parents when he was young, Tan Sri Syed Mokhtar is a humble man and never acts parsimonious with the knowledge he possesses as well as  his recipe of success in business.Taken from Syed Mokhtar Albukhary: A Biography by Premilla Mohanlall, he once said, â€Å"My mother taught us that we have nothing until we give what we have sincerely, with the hope that it will make other people’s lives better. † It is clear that humility is his top priority when he said, â€Å"A lesson to me is that we must always remember our origin, where we come from and remain humble when we are blessed with good fortune. Otherwise, we might fall. †

Architectural Branding Essay

The 4P’s have been extended to 7P’s namely: Price, Place, Promotion, People, Physical Evidence and Process. Architectural Branding is an important element of Physical Evidence very strongly prevailing in International Brands e. g. Calvin Klein, Nike town, D&G, Prada etc. With the changing Indian Market scenario and customer awareness Indian Brands have now realised to incorporate the culture of Architectural Branding as an important brand element. Possibly Brands like Colour Plus, Wills Lifestyle, Sepia also are trying to incorporate the concept of Architectural Banding. Therefore through an exploratory research on the related topics of branding it was felt that architectural branding will help us in the long run in the industry and would widen our horizon of knowledge. Down the line I felt that this concept would be taught to us in our course curriculum of Fashion Management. Through this topic of Architectural Branding we would get to learn about basics of Architecture, Interior Design and Design Space and relating these subjects to the Market Research and Consumer Behaviour. Information Needed ? Introduction to Architectural Branding Concepts of Architecture †¢ Material †¢ Types of Structure ? Architecture in Retail †¢ Exteriors †¢ Interior Design †¢ Store Layout, Design &

Single System Design An Objective Predictor Of The...

Single System Design Client Goal Research reveals that self-esteem is the most consistent predictor of the likelihood and extent of substance abuse (Uba et al., 2013). The client is a 15- year old female who was court ordered to Inspirations for Youth and Families treatment center. Client was arrested for shop lifting but was also charged with the possession of Heroin. For the past couple weeks, the client presented with low self-esteem of self that may have played a role in her poor choice in substance abuse. On top of Detox and group therapy, the client will receive Cognitive Behavioral Therapy in hopes to improve self-esteem to alter the substance abuse behavior. Single Subject Evaluation The author used an ABAB design with the client. The ABAB design represents an effort to measure a baseline, a treatment measurement, the withdrawal of treatment, and the re-introduction of treatment. The author chose the design because it involves two parts including gathering of baseline information, the application of a treatment and measurement of the effects of the treatment; and of what happens when the treatment is removed and then again applying the treatment and measuring the change. With the amount of time allowed, the ABAB design worked best. Measurement Tool The Rosenberg Self-Esteem Scale (RSS) was used to measure the clients level of self-esteem. The RSS is a 10 item scale that measures self-worth by evaluating both positive and negative feelings about the self. The scaleShow MoreRelatedDeviant Work Place Behaviour5882 Words   |  24 Pagesapplication of knowledge about how people, individuals, and groups act in organizations. It does this by taking system approach. That is, it interprets people-organization relationships in terms of the whole person, whole group, whole organization, and whole social system. 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